A MINIMUM OF five of Tesla ’s competition purchased advert time right through Saturday Night Time Live hosted by means of Elon Musk, the use of the billionaire ’s look to sell their own. non-Tesla EVs.
Commercials for the Audi E-tron, Ford Mustang Mach-E, Volkswagen IDENTITY FOUR, and Lucid Air all aired inside the first 30 minutes of SNL. Lucid Vehicles, a company founded via Peter Rawlinson, the previous head engineer of the Tesla Style S who often clashes with Musk, teased its commercial earlier in the week. It used to be its debut commercial for the Lucid Air, a claimed 500-mile EV due later this year.
Bet who is making an appearance all through #SNL the next day? #LucidAir #Firstto500 pic.twitter.com/aXquKSEND6
— Lucid Motors (@LucidMotors) Might 7, 2021
In his commencing monologue, Musk mentioned he ’s the guy who made electric cars widespread. The commercials were intended to remind the target market that Tesla isn ’t the one title within the sport anymore.
It wasn ’t just EV companies both. consistent with Adweek, Sierra Area, a rival of Musk ’s SpaceX, bought a few spots if you want to run on YouTube clips of Musk ’s look on SNL. the corporate may be concentrated on non-SNL Musk clips at the platform.
We ’ll replace this publish if extra related advertisements air.